Awareness: The first step in your funnel is to make your target audience aware of your software. This will include creating a sleek, user-friendly website guiding users to schedule a demo or download a free trial. We utilize content marketing, SEO, pay-per-click advertising, social media marketing, influencer marketing, and other strategies to attract potential customers to your website or landing page. Position your software as a solution to a problem they have, ensuring you are reaching out to the right audience who needs your product.

Interest: Now that you’ve attracted potential customers, it’s time to pique their interest. Provide high-quality content that educates them about your product and how it can solve their problem. This could be through engaging blog posts, infographics, webinars, videos, or eBooks. At this stage, a lead magnet, like a free trial or demo, can be very effective in collecting contact information for further communication.