Generating Leads

Sales Funnel Creation

Our experts set up easy-to-follow sales funnels. Increase lead generation and sales for your software.

Harness Your Social Proof

Sales Funnel Creation

Awareness: The first step in your funnel is to make your target audience aware of your software. This will include creating a sleek, user-friendly website guiding users to schedule a demo or download a free trial. We utilize content marketing, SEO, pay-per-click advertising, social media marketing, influencer marketing, and other strategies to attract potential customers to your website or landing page. Position your software as a solution to a problem they have, ensuring you are reaching out to the right audience who needs your product.

Interest: Now that you’ve attracted potential customers, it’s time to pique their interest. Provide high-quality content that educates them about your product and how it can solve their problem. This could be through engaging blog posts, infographics, webinars, videos, or eBooks. At this stage, a lead magnet, like a free trial or demo, can be very effective in collecting contact information for further communication.

Consideration: Your leads are now interested and have given you permission to contact them. This is when you nurture them further with personalized email campaigns, customer testimonials, case studies, product comparisons, and more to show why your software is the best choice. Your goal is to instill confidence in your product and move them towards making a purchase decision.

Decision: At this stage, your leads are ready to make a purchase decision. Make this process as smooth as possible. Offer a clear and simple way to purchase, and provide different pricing options if applicable. At this point, a sales call or a personalized demo might be beneficial to address any remaining questions or doubts.

Retention: After a customer has made a purchase, your goal is to retain them and turn them into repeat customers. Provide excellent customer service, regular updates, and additional training or resources to ensure they are satisfied with your product. Encourage referrals by offering incentives or discounts.

Advocacy: A satisfied customer can become an advocate for your brand. Leverage this by encouraging them to leave positive reviews, testimonials, or case studies. These can then be used in your awareness and consideration stages to attract new leads.

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“The team at Klever Media brings in results. Once we created our software on Salesforce, we needed help generating leads. Klever Media built our website, manages our workflow, and our lead generation has increased over 100% since 2021!”

Matterly Testimonial
Matterly Founder
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