A legal tech company (Matterly) recently launched a new software for legal professionals to streamline their workflow and manage their cases more efficiently. The software has unique features and capabilities that set it apart from other legal software solutions in the market. The company wanted to generate awareness and interest among legal professionals and increase the number of signups for their software.

• Increase brand awareness among legal professionals
• Drive traffic to the company website
• Increase the number of signups for the new software
• Establish the company as a thought leader in the legal tech industry

The company used a multi-channel approach to reach their target audience and promote their software. The strategy included the following tactics:

1. Content marketing: The company created a blog on their website and published articles on topics related to legal technology and the benefits of using their software. They also created videos and infographics to engage their audience and drive traffic to their website.
2. Social media marketing: The company created social media profiles on platforms such as LinkedIn, Twitter, and Facebook and posted regular updates about their software and legal tech trends. They also engaged with their audience and shared valuable content to establish themselves as a thought leader in the industry.
3. Paid advertising: The company used targeted advertising on social media platforms and Google Ads to reach their target audience and drive traffic to their website.
4. Email marketing: The company used email marketing to promote their software and share updates and educational content with their subscribers.

The company’s digital marketing campaign generated impressive results:

• Increased brand awareness: The campaign generated significant awareness among legal professionals, resulting in a 25% increase in brand awareness.
• Increased website traffic: The campaign drove a 30% increase in website traffic, with a significant portion of the traffic coming from social media platforms.
• Increased signups for the software: The campaign resulted in a 40% increase in signups for the new software.
• Established the company as a thought leader: The company’s content marketing and social media efforts helped them establish themselves as a thought leader in the legal tech industry.